Seminars
Show me how.
Work on your own business in a small group, with help when you get stuck. Websites, email, content, and everyday AI.
AI is moving fast. Don’t let your business get left behind. We’ll help you learn the tools and put them to work, from better marketing to easier day-to-day operations. You don’t need to be a tech expert. You just need a place to start.
A few things off your plate.
Start with whatever's slowing you down. We'll help you figure out what to build, what to learn yourself, and where AI actually helps.
A site you're proud to send people to, with clear information and an easy way to get in touch. Build yours at a workshop, or leave the build to us.
- Build-a-Site workshops
- Custom websites and online stores
- Improvements to speed, search visibility, and accessibility
PhotoA rebuilt site on a phone and a laptop1600 × 1200
Welcome new customers, follow up after a purchase, and give past customers a reason to come back. Set up once, then sent at the right moments.
- Welcome, abandoned cart, and follow-up emails
- Klaviyo or Mailchimp setup and list cleanup
- Email checks to help your messages reach inboxes
PhotoAn email flow on screen, or a customer reading one1600 × 1200
Your photos and ideas turned into a month of posts that sound like your business. You review them before anything goes out.
- A writing guide based on your voice
- A month of posts for the channels you use
- Articles that answer your customers' questions
PhotoA month of posts laid out as a grid1600 × 1200
A little backup for the questions, calls, and booking requests that arrive while you're busy helping someone else.
- Automatic text replies to missed calls
- Answers to common questions and help with bookings
- Clear rules for when your team takes over
PhotoA phone showing a missed-call text-back1600 × 1200
Your sales and marketing numbers in one place, with a short weekly note on what's changed and what deserves a closer look.
- A dashboard for your key business numbers
- A Monday update you can read in two minutes
- Alerts for changes you want to watch
PhotoThe Monday dashboard on a laptop1600 × 1200
Less copying information from one place to another. We connect the tools you use so routine jobs can move along without another reminder from you.
- A practical list of what to automate first
- Quotes, payment reminders, and follow-ups
- Forms connected to your customer records and calendar
PhotoA whiteboard map of the admin work1600 × 1200
Your new website. By dinner.
$999
Bring your laptop. We'll bring lunch and a plan. You build and publish your website with us, then learn to update it yourself. A follow-up call is included.
PhotoJoshua and Nick, candid, at work1600 × 2000
We run businesses too.
Ghostline is Joshua McCrary and Nick Lasater. Joshua spent twelve years at agencies like TBWA\Chiat\Day and RPA, on brands like Nissan and Farmers Insurance. Nick founded Rocket City Digital and the award-winning Alpha Toro. We've both been the ones getting the marketing out while the orders come in.
Fair
questions.
You don't need to arrive knowing the answers. That's part of what we're here for.
Do I need to know how to code?
No. We'll show you how to explain what you want, check the result, and make changes. Bring your knowledge of the business. We'll help with the technical part.
Will AI replace my staff?
We focus on the repetitive jobs that take up their time, like answering the same questions or chasing missing information. We'll work with you to decide what can be automated and what needs a person.
I tried ChatGPT and it wasn't much help. Why would this be different?
Getting useful work out of AI takes context and a clear task. We help you give it the right information about your business, fit it into your routine, and check its work. “Write me a social post” can only get you so far.
How soon will something be working?
Build-a-Site is built around publishing your website during the workshop. For other projects, we agree on the scope and schedule before starting, with progress reviews along the way.
Who owns what you build?
You do. Your files, copy, and accounts are yours, and we'll show you where everything lives. If your setup relies on any paid software, we'll explain that too.
What does it cost?
Build-a-Site is $999 per business for one seat, including lunch and a follow-up call. Other projects depend on what you need. We'll explain the project price and any ongoing software costs before you commit.
Let's chat
Give us thirty minutes. Tell us what's getting in the way and what you'd happily never do by hand again. We'll help you find a place to start.
Email works, too. hello@ghostline.media